The wardrobe
that respects you.

Why we built it

Stylebook is dated and iPad-first. Cladwell is web-only. Smart Closet stuffs your wardrobe with ads. None of them let you actually track what each garment costs per wear — the only metric that matters.

Frock is the opposite. A clean editorial UI, fast garment capture, a calendar of past outfits, and a cost-per-wear analytic that pays you back every time you actually wear that expensive coat.

What's inside

• Wardrobe capture — photograph each garment, tag category, season, occasion, price, brand, color.
• Outfit builder — combine garments into named outfits. Tag by occasion.
• Calendar of past outfits — never wear the same outfit to the same kind of event twice.
• Cost-per-wear analytics — see the real $/wear of every garment. Cure for shopping regret.
• Capsule planner — curate a 33-piece capsule for a season or trip.
• Photo gallery export — your wardrobe is portable, forever.

What's not inside

• No third-party trackers. No analytics SDKs. No crash SDKs.
• No ads. No referral schemes. No affiliate links to fast fashion.
• No accounts. No sign-in walls. No newsletter prompts.
• No subscription. One payment. Lifetime updates.

Pricing

Frock is free for up to 30 garments and 10 outfits per month — enough to build a real capsule. A single $14.99 one-time payment unlocks unlimited garments, unlimited outfits, the capsule planner, cost-per-wear analytics, and photo gallery export. That's it.